Viveat Susan Pinto And Sharmistha Mukherjee

Stories by Viveat Susan Pinto And Sharmistha Mukherjee

Godrej to bring Kinky, Keyline products in India

Godrej to bring Kinky, Keyline products in India

Rediff.com   15 Apr 2010

In what will be a cross-country movement of products, Godrej Consumer Private Ltd (GCPL) may introduce some of its international brands in India this year. The move is aimed at securing its presence at the premium end of the personal care market, a segment it is not too strong in.

Radio days are back

Radio days are back

Rediff.com   8 Apr 2010

India Inc has been quick to spot the value-for-money brand promotion opportunity on radio.

Emami test-markets haircare products in AP

Emami test-markets haircare products in AP

Rediff.com   7 Apr 2010

In a bid to expand its haircare portfolio, Kolkata-based Emami is test-marketing a few products, including a shampoo, in Andhra Pradesh. The exercise should be completed in a few months, according to Harsh Agarwal, wholetime director at the company.

Dedicated Freight Corridors in super-slow lane

Dedicated Freight Corridors in super-slow lane

Rediff.com   5 Apr 2010

Indian Railways' ambitious project of developing Dedicated Freight Corridors, conceived to change the face of its freight traffic business, is set to suffer inordinate delays due to troubles in land acquisition and various other issues.

Raj Nayak's venture targets sports, radio, cinema

Raj Nayak's venture targets sports, radio, cinema

Rediff.com   5 Apr 2010

Key revenue generator, however, will continue to be advertising sales.

IPL evokes cold waves in brand campaigns

IPL evokes cold waves in brand campaigns

Rediff.com   1 Apr 2010

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.

IRCTC earnings set to take Rs 30-cr hit

IRCTC earnings set to take Rs 30-cr hit

Rediff.com   29 Mar 2010

Indian Railway Catering and Tourism Corporation is set to face a decline of Rs 300 million ( Rs 30 crore) in revenues from sale of online rail tickets in the coming financial year as a result of the reduction in service charge announced in the Rail Budget last month.

IPL continues to clock record TV viewership

IPL continues to clock record TV viewership

Rediff.com   24 Mar 2010

Ten days into the show, the country's most hyped sporting extravaganza, the Indian Premier League cricket tournament's third season , continues to clock record television viewership numbers.

Calcutta HC bans HUL's Rin commercial

Calcutta HC bans HUL's Rin commercial

Rediff.com   8 Mar 2010

But, Madras HC not happy with P&G disclaimer for Tide Naturals' ad.

Mallya's Four Seasons eyes wine tourism

Mallya's Four Seasons eyes wine tourism

Rediff.com   3 Mar 2010

Abay Kewadkar, director, Four Seasons Wines, says there is room for expansion of the facility based on initial consumer feedback to the initiative.

'Celebrities should come with an expiry date'

'Celebrities should come with an expiry date'

Rediff.com   22 Feb 2010

Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand.

Railway ministry may hive off suburban traffic ops

Railway ministry may hive off suburban traffic ops

Rediff.com   22 Feb 2010

The number of passengers in the suburban sector rose 1.48 per cent to 3,210.93 million between April 2009 and January 2010, from 3,164.05 million in the year-ago period. However, earnings rose around 2.5 per cent to Rs 1,441.72 crore (Rs 14.41 billion) from Rs 1,406.73 crore (Rs 14.06 billion).

15 more Duronto trains may be launched

15 more Duronto trains may be launched

Rediff.com   22 Feb 2010

The railway ministry is planning to launch 15 more Duronto Expresses in the coming budget, as the end-to-end non-stop train has caught the fancy of passengers.

Advertising rides economic recovery

Advertising rides economic recovery

Rediff.com   15 Feb 2010

Television ad rates see steep rise, advertising pie expected to grow 10%.

Safety: Railways better under Mamata

Safety: Railways better under Mamata

Rediff.com   12 Feb 2010

It may come as a surprise to many, but Indian Railways under Mamata Banerjee has witnessed a marked improvement in its safety performance than what was recorded during the tenure of her predecessor, Lalu Prasad.

Kingfisher buzz set to get louder

Kingfisher buzz set to get louder

Rediff.com   11 Feb 2010

UB's beer brand will take on Bacardi's Breezer in the flavoured alcoholic beverage market.

Railways might increase freight rates

Railways might increase freight rates

Rediff.com   28 Jan 2010

With the Indian Railways registering better-than-expected growth in traffic operations this financial year on the back of a revival in the economy, its gross domestic product (GDP) is expected to cross the 9 per cent mark by the end of this financial year. This could lead to a rise in the freight rates of some commodities, say officials in the ministry.

NREGS:Ministries may jointly fund railway projects

NREGS:Ministries may jointly fund railway projects

Rediff.com   27 Jan 2010

Under the plan being worked out, the labour component of the railway projects, which include the expansion of train lines or conversion of line gauge, would be funded from NREGS, as most of these projects require a large labour force and generate employment opportunities in rural areas.

FMCG companies struggle to tackle fakes

FMCG companies struggle to tackle fakes

Rediff.com   25 Jan 2010

Weak enforcement results in Rs 15,000-cr of imitations sold annually.

Kraft set to get a taste of India

Kraft set to get a taste of India

Rediff.com   21 Jan 2010

The country will be the new battleground for the world's largest and second largest food companies